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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

Is there such a thing as too much makeup? Me personally, I say NO! I am here for it all….

Is there such a thing as too much makeup? Me personally, I say NO! I am here for it all….

Makeup lovers, the rumors are TRUE! A couple of months ago Lady Gaga teased that she would be stepping into the beauty world soon with her own beauty line. She finally made the official announcement on her Instagram account and the beauty line will launch under the title Haus Laboratorie, and the first range of products will be released through Amazon.

Since announcing the title of her beauty line, the hausbeauty.com website and Instagram account (@hauslabs), along with a Youtube account featuring a video titled Our Haus went live for us to view and lust over until the products are released.

Hause Laboratorie will launch exclusively on Amazon in the fall but pre-orders are available at the brand’s site starting July 15th. Are you guys excited?