Last month H&M was the topic of discussion when rumors hit the web, that soulful singer Lana Del Rey was going to be the face of the fast retail store, and that she would appear in their next campaign. H&M has confirmed that the rumors are true! Lana will be the face of the fall and winter campaigns. This is the singer’s first modeling job since signing with Next earlier this year.
What do you guys think about Lana Del Rey being the face of H&M? Should they have chosen someone else to represent the brand? Who should appear in H&M’s next campaign? Share your thoughts!

